ANOVA Digital focuses on direct, immediate results that increase business profit. We use statistically-significant testing methods to improve every aspect of the marketing funnel, from the ad platform and audience through the landing page and back-end sale. Every design and targeting decision we make is rooted in data to ensure a profitable campaign before scaling the budget. We will not scale until we can guarantee ROI.
If the typical ad agency is the general practitioner, then ANOVA would be considered the surgeon. While the “family doc” is perfect for your brand’s overall well-being, ANOVA’S surgical approach to optimization will guarantee results for specific campaigns or channels. We often work with larger agencies, such as our friends at The Threadgill Agency, to focus on specific online results while they work on the big picture items including traditional avenues such as TV & radio. We absolutely love working in the shadows with other agencies or businesses that want to cut the fat and focus on immediate results. Let us be your ghost in the machine.
With a combined 20 years of experience in conversion optimization, the team at ANOVA brings knowledge from thousands of A/B tests to marketing concepts and creative. We know the techniques that work to acquire new, quality customers at the lowest cost possible. Often times service providers work on one area of the funnel such as the ad account or website. Our all-inclusive service means we will optimize every step of the process to help you achieve your goals.
We won’t just leave you with your leads or blow through your monthly budget without proof of results. We’ll work with you to ensure your metrics at all touch points are performing to your business standards. If that’s a lead, we will work with you on back-end quality to improve our tactics on the advertising. If it’s a landing page or website, we will monitor to make sure our changes exceeded previous performance. Or, if you would simply like us to work on behalf of your business, we’re happy to do the work and make you look good to your clients. Whatever it is, we’re a true partner in your success.
We currently manage ad spends in the six figures, generating over 10,000 leads a month for our clients with heavy growth planned for 2019. When you request a consultation, we can go over specific performance metrics to prove our success, while maintaining client privacy. We only accept clients that we know we can deliver for, so every relationship starts with a free assessment and financial projections based on industry and platform benchmarks. If it doesn’t look like we can make it work, we won’t waste your time. If it does, we hope to have a long-lasting partnership to help your business grow.
Kelly is a “go-to” marketing expert. She approaches projects strategically and always delivers results. Her ability to envision the entire customer journey then track and adjust strategies based on data is unparalleled. And she’s a darn good creative too.
I would highly recommend Kelly to any company that wants to take their online business to the next level.
Working with the team at Anova Digital to get those solid conversions is like gaining three super-powers: a mad scientist’s intuition, the hawk eye of a seasoned statistician, and the fashion sense of a diva!